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The Role of Latinos: The Next Marketing Challenge

by Gus Razzetti on January 26, 2012

A couple of days ago, I was reading a very interesting op-ed article in The New York Times by Dowell Myers: “The Next Immigration Challenge.” His piece is a great recap of the evolution of Hispanics in American society and addresses how immigration policies need to shift from keeping newcomers out to encouraging migrants to integrate [...]

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Latinos and Media Usage Revisited

by Gus Razzetti on January 13, 2012

I wasn’t surprised when almost a year ago, Pew Research released a report showing that more people were getting their news online than from print newspapers. Nor was I surprised when last November, Google modified its algorithm to show timelier results, affecting about 35 percent of all searches. A clear response to Facebook and Twitter, [...]

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Growing Online Shopping Among Latinos

by Gus Razzetti on December 13, 2011

When it comes to Latinos and online shopping, there are still lots of preconceptions. “Hispanics don’t buy online”; “Spanish-dominant Latinos represent no potential for online businesses”; “Latinos don’t want to do their online shopping in Spanish.” These are some examples of the most frequently used reasons of why some companies are still doing barely anything [...]

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The Unrecognized Star of Latino Marketing

by Gus Razzetti on December 3, 2011

A couple of weeks ago, a decision by the Academy of Motion Picture Arts and Sciences reignited a discussion on a sensitive matter: Puerto Rico’s identity. The Oscars rejected the Puerto Rican film “América,” not allowing it to compete in the Foreign Language Film category. The decision was based on Puerto Rico being a U.S. [...]

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