It was Social Media Week in Miami and I had the honor to be part of the LATISM panel “The Evolution of Hispanic Social Media” with Fernando Rodríguez and Cristina Rua from the Ford Motor team and Juan Rótulo, digital editor of PeopleenEspañol.com. I was asked by many fellow tweeps to share some of the [...]
Read MoreLast week, The New York Times published an article on the lack of Latino-specific children’s books. It created quite a stir, with hundreds of commentators taking a very extreme position either in favor or against the notion that having more Latino books could help Latino kids become more engaged with reading. Many of the commentators [...]
Read MoreIn the beginning it was the language. That’s how marketing to Latinos started. And agencies and the media put the Latino consumer in a “language cage.” It was as if Latinos lived in a silo, connecting only with Spanish language and Spanish media. Today’s Latino reality, with 70 percent self-defined as “bicultural,” is completely different. [...]
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