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Latino Media at War

by Gus Razzetti on May 29, 2012

Last week I was lucky to spend some time in New York. It’s always good to go to a city I love (I worked there for four years) but it was the upcoming media that drove my biggest excitement. As every year, I went searching for the latest and greatest content that can inspire ideas [...]

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Latino vote could use a shot of marketing

by Gus Razzetti on May 19, 2012

Last week I was part of a very dynamic Twitter party around the Latino vote. Ran by the Latism organization under the #liberatuvoz (“free your voice”) hashtag. The event was part of an initiative to increase Latinos’ participation in the upcoming presidential election. The media has been extensively covering the importance that Latinos will play [...]

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The Acceleration of Latinos

by Gus Razzetti on April 25, 2012

The third day at Hispanicize 2012, the place where Latinos told the truth, happened in fast motion. Hundreds of professionals were hopping from one conference to another while millions were listening via social media. According to Adrian Carrasquillo, social media manager for NBC Latino, the conversation around #hispz12 generated 30.5 million impressions in the first [...]

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The Day Latinos Told the Truth

by Gus Razzetti on April 25, 2012

Today was the second day of Hispanicize 2012 in Miami. It was a fully packed event with lots of speakers and a very curious audience trying to figure out where Latino marketing is heading. As Greg Knipp, CEO of Dieste, shared with me, #hispz12 is poised to be one of the most revealing and interesting [...]

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