About Gustavo Razzetti:
Senior Agency Manager/ Multicultural and Digital Strategist.
General Manager/CEO with 20+ years of experience in integrated marketing communications both in U.S. Hispanic and Latin America markets. Confident, creative, strategic and results-driven leader who inspires others to test the limits and over deliver.
Change agent with the expertise to transform an agency model -culture, capabilities and ideation process- into a digital/ integrated communications company. Successfully managed 5 agencies in New York, Argentina and Puerto Rico.
Consistent track record of fueling growth, driving operational efficiency, improving revenue and bottom-line through hands-on management in different scenarios: early-stage, high-growth and turnaround environments. Shops that have worked for include: Euro RSCG, McCann Erickson, GlobalHue and FCB.
Strategist by conviction, digital pioneer by choice, leader by evolution; playing a key strategic role in the development and growth of Global, regional and domestic blue chip brands in almost every category. My clients have included Verizon, Coke, General Motors, Burger King, Nestlé, BBVA, Fox and 200 others.
Currently, Chief Strategy & Engagement Officer @ Grupo Gallegos
Want to know more? Visit my LinkedIn profile or download my resume.
About my Blog:
The approach: simple and straightforward. Like common sense.
The need: marketing in US is changing. Digital and Multicultural are two of the key forces that are making everything look upside down.
The style: stimulate conversation and keep you thinking.
Final words: if you are looking for recipes, read a cookbook. If you like to join the conversation, start reading. Take a peek!
Contact Me:
Disclaimer:
© Gustavo Razzetti.
The opinions expressed are mine and only mine! My clients, my coworkers, my wife and everyone else in my life is completely blameless for anything I may say or write.
