A creative, strategic and results-driven leader, Gustavo has 22+ years of experience in integrated marketing communications in U.S. and Latin American markets.
A change agent with the expertise to transform an agency model -culture, capabilities and ideation process- into a digital/ integrated communications company. He is now devoted to his most recent professional challenge, creating a unique strategic consulting offering in the U.S.: StrategicSense, helping both marketers and ad agencies grow their business in the multicultural market.
Former President of GlobalHue NY and former CEO of Euro RSCG Latino, Razzetti’s career is marked by extensive experience in marketing and digital to the U.S. Hispanic and Latin American markets, working with top consumer brands such as DIRECTV, Walgreens, Verizon, Nestlé, Chivas Regal, General Motors, Coca-Cola and BBVA and 200 others. He also served as Chairman & CEO of Euro RSCG Puerto Rico, CEO of Euro RSCG Argentina. Prior to that, Gustavo was CEO and founding partner of WhyNet – the #1 interactive agency in Argentina. He also spent 6 years at McCann Erickson as EVP Account and Strategic Planning, being a key agent in the agency’s jump from #9 to #1 position.
Consistent track record of fueling growth, driving operational efficiency, improving revenue and bottom-line through a hands-on management style in different scenarios: early-stage, high-growth and turnaround environments.
Strategist by conviction, digital pioneer by choice, leader by evolution; Razzetti has received recognitions that include Gran Prix AMBA, Euro RSCG’s CBI Award and Strategic Planning Director of the Year, McCann Erickson. Many of the campaigns he strategically led won Clio, New York Festival, London, FIAP awards among others.
On a personal note, Gustavo loves scuba diving, bicycling, gourmet cooking and fine wines.
Currently, President @ StrategicSense
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