Archives

Gus Razzetti

The Acceleration of Latinos

by Gus Razzetti on April 25, 2012

The third day at Hispanicize 2012, the place where Latinos told the truth, happened in fast motion. Hundreds of professionals were hopping from one conference to another while millions were listening via social media. According to Adrian Carrasquillo, social media manager for NBC Latino, the conversation around #hispz12 generated 30.5 million impressions in the first [...]

Read More

The Day Latinos Told the Truth

by Gus Razzetti on April 25, 2012

Today was the second day of Hispanicize 2012 in Miami. It was a fully packed event with lots of speakers and a very curious audience trying to figure out where Latino marketing is heading. As Greg Knipp, CEO of Dieste, shared with me, #hispz12 is poised to be one of the most revealing and interesting [...]

Read More

SXSW Meets Latino Marketing

by Gus Razzetti on April 24, 2012

I still remember the day Manny Ruiz asked me to join as a member of the Hispanicize advisory board. 2012 wasn’t simply the third year for the event; it was a major turning point. Manny had a clear vision: “Think South by Southwest meets Latino,” he said. The successful Latino event, previously focused on social [...]

Read More

Latinos and Marketing: The Power of Authenticity

by Gus Razzetti on April 5, 2012

Last Friday, I had the privilege to interview David Iudica, director of strategic insights and research at Yahoo, regarding the second phase of Ethnodynamics. According to the study, developed by Yahoo, Mindshare, and Added Value, marketers must understand the nuances between the two generations of Hispanics, and how acculturation affects their preferences. Also, it emphasizes [...]

Read More

← Previous Entries