Since I wrote my last column, the Hispanic contribution to overall U.S. population growth has increased from 51 percent to 56 percent. Yes, in just two weeks, as the U.S. Census Bureau continued releasing information per state, the #shift in America’s demographics is getting more dramatic. And to help spread the news, what better way [...]
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The United States Census results generate high expectations; attracting both experienced Hispanic advertisers – the “aficionados” – and newcomers, the “casual fans.” Every 10 years, representation in Congress and the distribution of $400 billion each year in federal funds are at stake. However, for marketers, the Census data has a whole other meaning. And this [...]
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Controversy @ANAMarketers multicultural conference: Who and how should lead multicultural (General Market vs Multicultural agencies)?
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