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The Acceleration of Latinos

by Gus Razzetti on April 25, 2012

The third day at Hispanicize 2012, the place where Latinos told the truth, happened in fast motion. Hundreds of professionals were hopping from one conference to another while millions were listening via social media. According to Adrian Carrasquillo, social media manager for NBC Latino, the conversation around #hispz12 generated 30.5 million impressions in the first [...]

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SXSW Meets Latino Marketing

by Gus Razzetti on April 24, 2012

I still remember the day Manny Ruiz asked me to join as a member of the Hispanicize advisory board. 2012 wasn’t simply the third year for the event; it was a major turning point. Manny had a clear vision: “Think South by Southwest meets Latino,” he said. The successful Latino event, previously focused on social [...]

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Latinos on Steroids: Multi-Screen Storytelling

by Gus Razzetti on March 5, 2012

As I was about to start this column, I opened TweetDeck to look for some inspiration. It was then that I ran into a tweet by @josehuitron about a new piece by @briansolis: “Content and the New Marketing Equation.” The article was about a report with the same name released by Rebecca Lieb, analyst at [...]

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Growing Online Shopping Among Latinos

by Gus Razzetti on December 13, 2011

When it comes to Latinos and online shopping, there are still lots of preconceptions. “Hispanics don’t buy online”; “Spanish-dominant Latinos represent no potential for online businesses”; “Latinos don’t want to do their online shopping in Spanish.” These are some examples of the most frequently used reasons of why some companies are still doing barely anything [...]

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