When it comes to Latinos and online shopping, there are still lots of preconceptions. “Hispanics don’t buy online”; “Spanish-dominant Latinos represent no potential for online businesses”; “Latinos don’t want to do their online shopping in Spanish.” These are some examples of the most frequently used reasons of why some companies are still doing barely anything [...]
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Growing Online Shopping Among Latinos
by Gus Razzetti on December 13, 2011
Latinos Are Talking About This in Facebook
by Gus Razzetti on November 15, 2011
While you are reading this column, many Latinos will be talking about this. And I’m not talking about this column specifically (though social sharing is always welcome), but about the Facebook metric. In one of my previous articles, I discussed the crazy competition among brands for who has the biggest amount of fans. I said [...]
Read MoreLatinos and Coupons: A Tale of Two Worlds
by Gus Razzetti on November 6, 2011
The notion that coupons don’t work with Latinos has been one of those unquestioned truths of Hispanic marketing. Any time clients asked their agencies about Hispanics and coupons, you could expect the same kind of answer: those two don’t match. On the other hand, some direct marketing professionals – especially in the past few years [...]
Read MoreWinning the Mayorship of Latino Marketing
by Gus Razzetti on October 18, 2011
Based on the number of frequent visitors to ClickZ.com, I’m assuming this is not your first time checking in at this column. And if that’s the case, I hope you are on your way to earning the mayorship of “Marketing to Latinos.” I’m not kidding; as social media tools are becoming more and more ubiquitous, [...]
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