Hispanic

The Role of Latinos: The Next Marketing Challenge

by Gus Razzetti on January 26, 2012

A couple of days ago, I was reading a very interesting op-ed article in The New York Times by Dowell Myers: “The Next Immigration Challenge.” His piece is a great recap of the evolution of Hispanics in American society and addresses how immigration policies need to shift from keeping newcomers out to encouraging migrants to integrate [...]

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Latinos and Media Usage Revisited

by Gus Razzetti on January 13, 2012

I wasn’t surprised when almost a year ago, Pew Research released a report showing that more people were getting their news online than from print newspapers. Nor was I surprised when last November, Google modified its algorithm to show timelier results, affecting about 35 percent of all searches. A clear response to Facebook and Twitter, [...]

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The Unrecognized Star of Latino Marketing

by Gus Razzetti on December 3, 2011

A couple of weeks ago, a decision by the Academy of Motion Picture Arts and Sciences reignited a discussion on a sensitive matter: Puerto Rico’s identity. The Oscars rejected the Puerto Rican film “América,” not allowing it to compete in the Foreign Language Film category. The decision was based on Puerto Rico being a U.S. [...]

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Latinos and Coupons: A Tale of Two Worlds

by Gus Razzetti on November 6, 2011

The notion that coupons don’t work with Latinos has been one of those unquestioned truths of Hispanic marketing. Any time clients asked their agencies about Hispanics and coupons, you could expect the same kind of answer: those two don’t match. On the other hand, some direct marketing professionals – especially in the past few years [...]

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