As the Hispanic market continues to evolve, more and more clients are asking about the right approach to the Latino market. How to find the best segmentation model is one of the most frequently asked questions. I always reply with another question: what are you trying to solve? It’s because a one-size-fits-all solution doesn’t work [...]
Read MoreA couple of days ago, I was reading a very interesting op-ed article in The New York Times by Dowell Myers: “The Next Immigration Challenge.” His piece is a great recap of the evolution of Hispanics in American society and addresses how immigration policies need to shift from keeping newcomers out to encouraging migrants to integrate [...]
Read MoreI wasn’t surprised when almost a year ago, Pew Research released a report showing that more people were getting their news online than from print newspapers. Nor was I surprised when last November, Google modified its algorithm to show timelier results, affecting about 35 percent of all searches. A clear response to Facebook and Twitter, [...]
Read MoreWhen it comes to Latinos and online shopping, there are still lots of preconceptions. “Hispanics don’t buy online”; “Spanish-dominant Latinos represent no potential for online businesses”; “Latinos don’t want to do their online shopping in Spanish.” These are some examples of the most frequently used reasons of why some companies are still doing barely anything [...]
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