Management

When I started working in the Hispanic / multicultural market I had a feeling of déjà vu. The challenge seemed very similar to that of digital marketing when it was getting started in LATAM. A lot of time spent on justifying the opportunity rather than discussing ideas. I remember when pitching digital business; many clients […]

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Being an afterthought? Not included in early strategic discussions? Budgets not aligned with the size of the opportunity? If you work in a Hispanic agency this might sound familiar, but I’m actually talking about the scenario that Digital shops were facing a decade ago. From a business perspective, digital shops were fighting to be included […]

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Blame it on our youth.

by Gus Razzetti on May 26, 2010

The Hispanic market is no longer in diapers. Now it’s facing the most fascinating yet challenging stage of its lifecycle: Adolescence. Struggling to balance the body (or size) of an adult with some habits and mindset typical of a child. From being totally dependent and protected; it’s now proud of being bigger, acting on its […]

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