Cross-Strategy

Will Latinos Keep the American Dream Alive?

by Gus Razzetti on August 11, 2012

The 2012 London Olympic Games have started. And the American Olympic dream is alive more than ever. For Team USA, the American dream goes beyond having a nice house, a car, and a nice family. Their picture-perfect definition includes breaking records and winning medals. At the intersection of both the “traditional” and “athletic” American dreams, […]

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Latinos and Marketing: The Power of Authenticity

by Gus Razzetti on April 5, 2012

Last Friday, I had the privilege to interview David Iudica, director of strategic insights and research at Yahoo, regarding the second phase of Ethnodynamics. According to the study, developed by Yahoo, Mindshare, and Added Value, marketers must understand the nuances between the two generations of Hispanics, and how acculturation affects their preferences. Also, it emphasizes […]

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The Fight for Targeting Latinos Online

by Gus Razzetti on June 29, 2011

If you’re looking for a fight dog, googling “pitbull” can take you to a different place. Not only because the successful rapper will be at the top of the searches, but also because this stage English name can be misleading. Behind Pitbull, there’s a Latino called Armando Pérez, the real name of this Cuban American […]

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The Changing Face of Hispanic Media

by Gus Razzetti on June 8, 2011

After spending three full days at the Latino media upfronts in New York, I was overwhelmed. Lots of news both from a digital and broadcast perspective was shared in what is expected to bring 15 to 20 percent more dollars to the two major Hispanic networks. Actually, there was a point that, after being exposed […]

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