Cross-Strategy

The Fight for Targeting Latinos Online

by Gus Razzetti on June 29, 2011

If you’re looking for a fight dog, googling “pitbull” can take you to a different place. Not only because the successful rapper will be at the top of the searches, but also because this stage English name can be misleading. Behind Pitbull, there’s a Latino called Armando Pérez, the real name of this Cuban American [...]

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The Changing Face of Hispanic Media

by Gus Razzetti on June 8, 2011

After spending three full days at the Latino media upfronts in New York, I was overwhelmed. Lots of news both from a digital and broadcast perspective was shared in what is expected to bring 15 to 20 percent more dollars to the two major Hispanic networks. Actually, there was a point that, after being exposed [...]

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Latinos and the language of media

by Gus Razzetti on May 23, 2011

Last week, I had the pleasure to participate in the launch event for RPM Miami, the new show that can become a turning point for Hispanic TV. What’s the turning point you might ask? Is it simply because it’s about cars, speed, danger, and love? Or is it about personal interest? Not necessarily, though I [...]

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The Latino shift

by Gus Razzetti on March 22, 2011

Since I wrote my last column, the Hispanic contribution to overall U.S. population growth has increased from 51 percent to 56 percent. Yes, in just two weeks, as the U.S. Census Bureau continued releasing information per state, the #shift in America’s demographics is getting more dramatic. And to help spread the news, what better way [...]

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