If you’re looking for a fight dog, googling “pitbull” can take you to a different place. Not only because the successful rapper will be at the top of the searches, but also because this stage English name can be misleading. Behind Pitbull, there’s a Latino called Armando Pérez, the real name of this Cuban American [...]
Read MoreCross-Strategy
Last week, I had the pleasure to participate in the launch event for RPM Miami, the new show that can become a turning point for Hispanic TV. What’s the turning point you might ask? Is it simply because it’s about cars, speed, danger, and love? Or is it about personal interest? Not necessarily, though I [...]
Read MoreSince I wrote my last column, the Hispanic contribution to overall U.S. population growth has increased from 51 percent to 56 percent. Yes, in just two weeks, as the U.S. Census Bureau continued releasing information per state, the #shift in America’s demographics is getting more dramatic. And to help spread the news, what better way [...]
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