Digital

The Future of Latinos and Social Media

by Gus Razzetti on June 2, 2013

It was Social Media Week in Miami and I had the honor to be part of the LATISM panel “The Evolution of Hispanic Social Media” with Fernando Rodríguez and Cristina Rua from the Ford Motor team and Juan Rótulo, digital editor of PeopleenEspañol.com. I was asked by many fellow tweeps to share some of the […]

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Last week, while flying back from NYC, I was reading an interesting article in the Sunday magazine of The New York Times. According to new scientific research, if you are trying to persuade someone, “marshaling data and making rational arguments won’t work. Whether you’re changing your own mind or someone else’s, the key is emotional, […]

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Limitless Mobile Latinos: A Segmentation Approach

by Gus Razzetti on December 9, 2012

Last Friday, I had the honor to be part of the Hispanic Mobile Panel at the #LATISM (Latinos in Social Media) 2012 conference in Houston with Giovanni Rodriguez. During the past years, we both have been writing on how Latinos will be (are) leading the mobile web. Now with almost a 60 percent penetration of […]

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Last week, my co-columnist Giovanni Rodriguez and I conducted a webinar to launch our new book “Latinosphere: Marketing With Latinos in the Age of Digital.” Thanks to ClickZ’s organization, we had many participants and a great conversation. More about that later. Both Giovanni and I have been writing for this column for almost two years. […]

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