Digital

Social Media Is Becoming Useful, Finally

by Gus Razzetti on August 23, 2012

In one of my recent columns, I addressed how Pinterest has succeeded by creating a space in between Facebook and Google: balancing a “cry for attention” with “utility.” And when I mentioned Google, I was actually referring to the search component, not to its social media tool (Google+). It’s because then I wasn’t aware of […]

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Between Social Bragging and Utility Lies Pinterest

by Gus Razzetti on July 27, 2012

Social media has accelerated the introduction of new products and brands. Success (or failure) can happen at the speed of light. And Pinterest is a great example of this acceleration: it has now become the third most popular social media network behind Facebook and Twitter. Having surpassed LinkedIn and Google+ in traffic volume, Pinterest is […]

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Latinosphere: A Young and Mobile Emerging Market

by Gus Razzetti on July 10, 2012

If you are planning to win in a young and emerging market like India or Brazil, you better have a strong mobile strategy (if not, ask Yahoo). The same applies if you want to win in another emerging market, a $1.6 trillion purchasing power segment that is right in your own backyard: the Latino market. […]

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Last week, I participated at the Social Media Strategies Summit in Miami (#SMSS 2012). I was invited to discuss the challenges of engaging bicultural Latinos via social media. The following is a quick recap of the key insights shared. The whole concept of my presentation was based on understanding the nature and mindset of bicultural […]

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