// Social Media

Last week, while flying back from NYC, I was reading an interesting article in the Sunday magazine of The New York Times. According to new scientific research, if you are trying to persuade someone, “marshaling data and making rational arguments won’t work. Whether you’re changing your own mind or someone else’s, the key is emotional, […]

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Social Media Is Becoming Useful, Finally

by Gus Razzetti on August 23, 2012

In one of my recent columns, I addressed how Pinterest has succeeded by creating a space in between Facebook and Google: balancing a “cry for attention” with “utility.” And when I mentioned Google, I was actually referring to the search component, not to its social media tool (Google+). It’s because then I wasn’t aware of […]

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