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Tweet less, tweet smarter

by Gus Razzetti on October 7, 2010

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Today the Swedish Academy informed that Mario Vargas Llosa, the Peruvian writer and literary giant in the Spanish-speaking world, was awarded the 2010 Nobel Prize in Literature. No new news here, as this was all over the news since early this morning. Still many Twitter fellows were RT it over and over. My question is: […]

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Fire your boss

by Gus Razzetti on August 10, 2010

Can’t sell the new project? “It’s my boss’s fault”. What about that new copywriter that you desperately need but you can’t hire? “My boss doesn’t approve it”. Can’t deliver at your full potential? “My boss doesn’t let me do my job”. When faced with our daily frustrations, we tend to blame it on someone else. […]

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Show and they will follow

by Gus Razzetti on August 4, 2010

I like to use parenthood as an analogy for management for many reasons. Let’s take one example: the power of showing versus saying. Many managers spend a considerable amount of time in preparing themselves before they talk to their employees (ie: presenting their plan or vision, sharing bad news, celebrating achievements, etc) On the same […]

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How deep is your “like”?

by Gus Razzetti on July 1, 2010

An interesting phenomenon is taking place everyday. Twitter fellows celebrate when reaching 1,000 followers. Marketers proudly expose their ever-growing followers list as if that was the only purpose of their social media efforts. Key performance indicators are reasons to show off, as brands and individuals are equally engaged in this battle for who shows the […]

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