Winning the game

by Gus Razzetti on February 8, 2011

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For the video game industry, 2010 will be remembered as one of the toughest years in recent memory. Sales of video gaming hardware, software, and accessories dropped 6 percent versus 2009. The overall economic recession played a major role, no doubt about it, while cheaper alternatives like playing games on social networks or smartphones became […]

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Trends in social media

by Gus Razzetti on October 21, 2010

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Interesting conversation. appssavvy & IAB‘s Social Media Chair, Chris Cunningham, discusses some of the key trends in social media: – Marketers are beginning to understand that social media is about people, NOT content. – Clients are asking better questions about people and metrics. – Marketers are now politely joining the conversation. – Outbound is the […]

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Looking for a date? Search for an ad agency.

by Gus Razzetti on September 1, 2010

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It’s said that opposites attract. However, in an agency-client relationship, it’s quite the opposite. Marketers seek agencies that match their values, style and personality. Looking for the right fit (the who) is much more important than the information, facts and data of a particular agency (the what). It’s not surprising, then, that match.com, which claims […]

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