While you are reading this column, many Latinos will be talking about this. And I’m not talking about this column specifically (though social sharing is always welcome), but about the Facebook metric. In one of my previous articles, I discussed the crazy competition among brands for who has the biggest amount of fans. I said [...]
Read MoreThe notion that coupons don’t work with Latinos has been one of those unquestioned truths of Hispanic marketing. Any time clients asked their agencies about Hispanics and coupons, you could expect the same kind of answer: those two don’t match. On the other hand, some direct marketing professionals – especially in the past few years [...]
Read MoreBased on the number of frequent visitors to ClickZ.com, I’m assuming this is not your first time checking in at this column. And if that’s the case, I hope you are on your way to earning the mayorship of “Marketing to Latinos.” I’m not kidding; as social media tools are becoming more and more ubiquitous, [...]
Read MoreHispanic marketing ain’t what it used to be. Spanish language media is no longer the exclusive territory of a consumer that now straddles across media and language. Long gone are the days where Latino consumers could be put into a box. And social media is the most vivid example of how Latinos put content preferences [...]
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