STRATEGIC SENSE - CONSULTING FOR GROWTH IN A MULTICULTURAL AMERICA

Your growth opportunity? Cultural Crossover

We are currently experiencing a cultural crossover. Multicultural and digital are the driving forces that are changing the way we think and develop marketing strategies in the US. Bucketing is not an option anymore. Now more than ever, clients are looking for integrated and inclusive solutions. We can help you navigate (and benefit from) this cultural crossover phenomenon.

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Growing Online Shopping Among Latinos

by Gus Razzetti on December 13, 2011

When it comes to Latinos and online shopping, there are still lots of preconceptions. “Hispanics don’t buy online”; “Spanish-dominant Latinos represent no potential for online businesses”; “Latinos don’t want to do their online shopping in Spanish.” These are some examples of the most frequently used reasons of why some companies are still doing barely anything [...]

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The Unrecognized Star of Latino Marketing

by Gus Razzetti on December 3, 2011

A couple of weeks ago, a decision by the Academy of Motion Picture Arts and Sciences reignited a discussion on a sensitive matter: Puerto Rico’s identity. The Oscars rejected the Puerto Rican film “América,” not allowing it to compete in the Foreign Language Film category. The decision was based on Puerto Rico being a U.S. [...]

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Latinos Are Talking About This in Facebook

by Gus Razzetti on November 15, 2011

While you are reading this column, many Latinos will be talking about this. And I’m not talking about this column specifically (though social sharing is always welcome), but about the Facebook metric. In one of my previous articles, I discussed the crazy competition among brands for who has the biggest amount of fans. I said [...]

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Latinos and Coupons: A Tale of Two Worlds

by Gus Razzetti on November 6, 2011

The notion that coupons don’t work with Latinos has been one of those unquestioned truths of Hispanic marketing. Any time clients asked their agencies about Hispanics and coupons, you could expect the same kind of answer: those two don’t match. On the other hand, some direct marketing professionals – especially in the past few years [...]

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Gustavo Razzetti
Chief Strategy & Engagement Officer @Grupo Gallegos
// About

Multicultural and Digital are the driving forces that are changing the way we think and develop marketing strategies in the U.S. But, are all Agencies and Marketers ready for this new scenario?
Strategic Sense: Bridging the gap between Ad Agencies and Marketers advising them on how to leverage the Multicultural opportunity for both their clients and brands.
Over the past 20 years, I’ve been providing strategic consulting to blue chip brands in Latin America and U.S. Hispanic. My clients have included Verizon, Coke, General Motors, Burger King, Nestlé, BBVA, Fox and 200 others in almost every category.
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// Services

Our Strategic Consulting services are focused in four different areas: Multicultural Opportunity, Multicultural Strategy, Ideation & Agency Management.
Advising both Agencies and Marketers.
Click here for more
// Contact Me

Gustavo Razzetti

gustavo@strategicsense.net

Email me with your questions or comments.
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