I always ask my clients what keeps them awake at night, and many times their answers come in the forms of questions similar to these:
How do I know if there’s a real opportunity for my brand? Or is it simply the agency trying to convince me to invest more on Hispanic advertising?
How can I measure the impact of my multicultural investment?
Should I develop new products or services to target the Hispanic Market?
How do I split the roles between agencies? How can I get more efficiencies without losing the benefits of specialization? Is consolidation the right approach?
Do I really need a multicultural campaign? Is my General Market campaign effectively reaching Bi-Cultural consumers?
How can I leverage social media to target Hispanics?
Probably, you are seeing a gap between your needs and what your agency can provide. And that’s alright because there’s a need for high level consulting that agencies can’t provide. I can help you bridging that gap, leveraging your existing resources and agency relationships.
Email or call me with your own questions. You can also schedule a no obligation, one-hour courtesy consultation to discuss your specific challenges and needs.
Tel: 203-249-4541
gustavo@strategicsense.net
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