Last week, The New York Times published an article on the lack of Latino-specific children’s books. It created quite a stir, with hundreds of commentators taking a very extreme position either in favor or against the notion that having more Latino books could help Latino kids become more engaged with reading. Many of the commentators […]

Read More

The Fight for Targeting Latinos Online

by Gus Razzetti on June 29, 2011

If you’re looking for a fight dog, googling “pitbull” can take you to a different place. Not only because the successful rapper will be at the top of the searches, but also because this stage English name can be misleading. Behind Pitbull, there’s a Latino called Armando Pérez, the real name of this Cuban American […]

Read More

The Changing Face of Hispanic Media

by Gus Razzetti on June 8, 2011

After spending three full days at the Latino media upfronts in New York, I was overwhelmed. Lots of news both from a digital and broadcast perspective was shared in what is expected to bring 15 to 20 percent more dollars to the two major Hispanic networks. Actually, there was a point that, after being exposed […]

Read More

Latinos and the language of media

by Gus Razzetti on May 23, 2011

Last week, I had the pleasure to participate in the launch event for RPM Miami, the new show that can become a turning point for Hispanic TV. What’s the turning point you might ask? Is it simply because it’s about cars, speed, danger, and love? Or is it about personal interest? Not necessarily, though I […]

Read More