Latino Marketing Lessons From the Pope

by Gus Razzetti on June 23, 2013

What does a new pope have to do with Latino marketing, you might wonder. Well, when white smoke came out of the Sistine Chapel at the Vatican, it wasn’t simply the announcement of the new Pope Francis, Argentina’s Jorge Bergoglio. It also ignited multiple Latino reactions in social media that stirred the whole Latinosphere. And […]

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The Future of Latinos and Social Media

by Gus Razzetti on June 2, 2013

It was Social Media Week in Miami and I had the honor to be part of the LATISM panel “The Evolution of Hispanic Social Media” with Fernando Rodríguez and Cristina Rua from the Ford Motor team and Juan Rótulo, digital editor of PeopleenEspañol.com. I was asked by many fellow tweeps to share some of the […]

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Why Latinos Are Leading Retail Trends

by Gus Razzetti on March 24, 2013

Try Googling “Latinos brand loyalists” and you’ll get hundreds of articles and studies addressing how Latinos are more brand-loyal than non-Hispanics. Try Googling “Latinos showrooming” and the results will be exactly the opposite. In spite of leading the mobile web and driving new shopping behaviors, very few experts address Latinos when it comes to discussing […]

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Last week, while flying back from NYC, I was reading an interesting article in the Sunday magazine of The New York Times. According to new scientific research, if you are trying to persuade someone, “marshaling data and making rational arguments won’t work. Whether you’re changing your own mind or someone else’s, the key is emotional, […]

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