Latino: The New Language of Rolling Stone

by Gus Razzetti on February 5, 2013

In the beginning it was the language. That’s how marketing to Latinos started. And agencies and the media put the Latino consumer in a “language cage.” It was as if Latinos lived in a silo, connecting only with Spanish language and Spanish media. Today’s Latino reality, with 70 percent self-defined as “bicultural,” is completely different. […]

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Will Latinos Keep the American Dream Alive?

by Gus Razzetti on August 11, 2012

The 2012 London Olympic Games have started. And the American Olympic dream is alive more than ever. For Team USA, the American dream goes beyond having a nice house, a car, and a nice family. Their picture-perfect definition includes breaking records and winning medals. At the intersection of both the “traditional” and “athletic” American dreams, […]

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7 reasons to target the Hispanic Market

by Gus Razzetti on October 28, 2010

Post image for 7 reasons to target the Hispanic Market

Today the Twitter sphere was full of Tweets and RT around Geoscape 7th Annual Multicultural Marketing Summit. Of course, we all as multicultural marketing professionals, feel proud and encouraged about the facts and data that were shared. Once again, proving that the multicultural opportunity is here to stay. But I couldn’t also help but wonder. […]

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