pitbull

Latino: The New Language of Rolling Stone

by Gus Razzetti on February 5, 2013

In the beginning it was the language. That’s how marketing to Latinos started. And agencies and the media put the Latino consumer in a “language cage.” It was as if Latinos lived in a silo, connecting only with Spanish language and Spanish media. Today’s Latino reality, with 70 percent self-defined as “bicultural,” is completely different. […]

Read More

The Fight for Targeting Latinos Online

by Gus Razzetti on June 29, 2011

If you’re looking for a fight dog, googling “pitbull” can take you to a different place. Not only because the successful rapper will be at the top of the searches, but also because this stage English name can be misleading. Behind Pitbull, there’s a Latino called Armando Pérez, the real name of this Cuban American […]

Read More