shopper marketing

Why Latinos Are Leading Retail Trends

by Gus Razzetti on March 24, 2013

Try Googling “Latinos brand loyalists” and you’ll get hundreds of articles and studies addressing how Latinos are more brand-loyal than non-Hispanics. Try Googling “Latinos showrooming” and the results will be exactly the opposite. In spite of leading the mobile web and driving new shopping behaviors, very few experts address Latinos when it comes to discussing […]

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