Trends in social media

by Gus Razzetti on October 21, 2010

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Interesting conversation. appssavvy & IAB‘s Social Media Chair, Chris Cunningham, discusses some of the key trends in social media:

– Marketers are beginning to understand that social media is about people, NOT content.
– Clients are asking better questions about people and metrics.
– Marketers are now politely joining the conversation.
– Outbound is the beauty of social media, distributing content in multiple platforms, sharing experiences across multiple devices.

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