Mondays are so overrated.
All diets (supposedly) start on Monday. The same with every new project or dream: change of lifestyle, looking for a new job, working out, planning a trip, etc.

When I started this blog two months ago, I knew it was the beginning of something new. I wanted to share thoughts and ideas I have on a daily basis, contributing to the never-ending conversation around marketing and advertising.

Now is the time to move to something new.

Over the past 20 years, I’ve been advising marketers in Latin America and U.S contributing to the development of Global, regional and domestic blue chip brands in almost every category.

I want to leverage that expertise to help Senior Executives from both Marketers and Advertising Agencies navigate the uncharted waters of Multicultural Marketing.

As CEO and President of five different agencies I’ve faced many changes in our industry and how those changes affected the agency and client relationship.
Multicultural and Digital are the driving forces that are changing the way we do marketing in the U.S. today. But, are all Agencies and Marketers ready for this new scenario? Are they ready from a Strategic and Operational standpoint?

My challenge has always been to bridge the gap between Advertising Agencies and Marketers. Now I will use my background and experience advising them on how to leverage the Multicultural opportunity for both their clients and brands.

I will be focusing on 3 different areas:
- Assessment of the Multicultural Opportunity
- Development of Multicultural Strategy
- Maximizing Agency-Client Relationship

So here I am. Today is Friday. Today is the first day of my Strategic Consulting firm based on a common sense approach.

Gustavo Razzetti – now President @ StrategicSense

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Tagged as: agency, client, Gustavo Razzetti, Management, Multicultural Marketing, new job, president, Strategic Consultant, strategic sense, strategicsense